Luxury shopping in the heart of Zurich

The destination of choice for luxury shopping in Zurich is Bahnhofstrasse. This elegant boulevard is home to some of the world’s leading brand names in fashion. Make the most of it with our shopping guide.

MyPremiumEurope
Bahnhofstrasse is home to the flagship stores of many of Switzerland‘s most prestigious watch brands, where you can discover the latest models as well as have repairs carried out. Shopping here is a delight, thanks to the quaint feeling of the narrow winding lanes off the main street and the lovely architecture. We‘ve put together a guide to some of the highlights.

A mecca for watches

A must-visit on your itinerary is the leading watch retailer Bucherer, which carries the largest selection of Rolex watch models in the world, as well as famous Swiss brands including Audemars Piguet, Baume & Mercier, Chopard, Girard-Perregaux, Roger Dubuis and TAG Heuer among many others.

Bahnhofstrasse is also home to individual flagship stores of the Breguet, Cartier, Omega, Piaget, IWC and Mont Blanc brands.

Whether you‘re looking for the latest fine timepiece or sparkling jewels, the exclusive environments of these prestigious boutiques will make watch and jewellery shopping a sheer joy.

A dedicated follower of fashion

Zurich‘s main shopping avenue is also home to designer brands and exclusive stores to excite even the most dedicated follower of fashion. Some of the stores to add to your must-visit itinerary are:

Fidelio

Home to a diverse range of menswear and women‘s fashion, the 3 Fidelio stores are located just off Bahnhofstrasse. Each store carries an eclectic mix of brands that combine established names with upcoming labels, so it‘s always at the forefront of fashion.

Brands include Paul Smith, Kenzo, Comme des Garçons, Lanvin, Marc Jacobs, Michael Kors, Miu Miu, Acne, Armani, Escada, Burberry and Gucci among a constantly updating roster of names.

Gassmann

An iconic department store that occupies a historic building on Bahnhofstrasse, a visit to Gassman is highly recommended for high-end fashion.

The brands available include leading lights of fashion like Burberry Prorsum, Donna Karen, Ralph Lauren, Aquascutum and Gucci.

Accessories, a children‘s department and the full spectrum of formal and casual fashion for men and women make it an all-round destination for luxury shopping in exclusive surroundings.

Grieder

This historic store has evolved with the times since its origins as a purveyor of fine silk fabrics. Designed in a minimalist style, the Grieder Zurich store is well suited to the magnificent Gothic building that houses it.

With over 3000 sqm of floor space, the store now brings together all the big names in women‘s, men‘s and children‘s fashion.

It‘s well worth visiting the lounge bar to take advantage of the beautiful terrace and there‘s also a hairdresser and a discovery space (8001) for the trend-conscious shopper.

If you would like to book a personal shopping tour, make an appointment at a boutique or need some help finding a watch, please get in touch and we will be happy to help you.
Contact us

View on map

Categories

  • hotels
    • Marktgasse Hotel +

      From 270 CHF per night

      Zurich 3 star hotel with great views - Marktgasse hotel

    • Baur au Lac +

      From 920 CHF per night

      Classic five star hotel in Zurich near train station - Baur Au Lac

    • Park Hyatt Zurich +

      From 399 CHF per night

      Premier luxury hotel in Zurich for business & city breaks - Park Hyatt

    • Alden Luxury Suite Hotel +

      From 500 CHF per night

      Family friendly small luxury hotel in Zurich city centre - ALDEN

    • ALDEN Suite Hotel Splügenschloss Zurich +

      From 399 CHF per night

      Classic 5-star hotel in the city center of Zurich

    • EDEN AU LAC +

      From 310 CHF per night

      Five star business hotel in Zurich on central location - EDEN AU LAC

    • Sorell Hotel Zurichberg +

      From 205 CHF per night

      Sorell Hotel Zurichberg: A Boutique Hotel Near Zurich

    • The Dolder Grand +

      From 459 CHF per night

      Exclusive 5 star hotel in Zurich with Michelin dining - The Dolder Grand

    • Atlantis by Giardino +

      From 399 CHF per night

      Luxury hotel in Zurich with outdoor pool - Atlantis by Giardino

  • spa
    • Dolder Grand Spa +

      From 600 CHF per night

      5 Star Spa Resort Zurich 'Dolder Grand' - relax & enjoy your stay!

    • Atlantis by Giardino +

      From 560 CHF per night

      Luxury Wellness Hotel in Zurich near Uetliberg - Atlantis by Giardino

  • Shopping
    • Fidelio 2

      Home to a diverse range of menswear and women‘s fashion, the 3 Fidelio stores are located just off Bahnhofstrasse.

    • Gassmann

      An iconic department store that occupies a historic building on Bahnhofstrasse, a visit to Gassman is highly recommended for high-end fashion.

    • Bucherer

      A must-visit on your itinerary is the leading watch retailer Bucherer, which carries the largest selection of Rolex watch models in the world, as well as famous Swiss brands

    • Grieder

      This historic store has evolved with the times since its origins as a purveyor of fine silk fabrics.

    • Fidelio 1

      Home to a diverse range of menswear and women‘s fashion, the 3 Fidelio stores are located just off Bahnhofstrasse.

Thank you for sharing 0
';
We are processing your request…

Premium Switzerland is a proud member of